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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~person:"Shen, Jiale"
~subject:"Product labelling"
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Asia Pacific journal of marketing and logistics
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Influence of language of packaging labels on consumers' buying preferences
Ho, Han Chiang
;
Chiu, Candy Lim
;
Jiang, Dai
;
Shen, Jiale
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
4
,
pp. 435-461
Persistent link: https://www.econbiz.de/10012243337
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