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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Search: subject_exact:"Internationales Marketing"
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Brand image
International marketing
71
Internationales Marketing
71
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
20
Brand management
19
Markenführung
19
Designation of origin
14
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Globalisierung
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10
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Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Bhattacharya, Saurabh
1
Bizarrias, Flávio Santino
1
Chen, Changdong
1
Chen, Yun
1
Cucato, Jussara da S. T.
1
Dogerlioglu-Demir, Kivilcim
1
Guang, Tian
1
Gurău, Călin
1
Han, C. M.
1
Hassan, Salah
1
Hogan, Steve
1
Hussein, Rania
1
Jiang, Ruochen
1
Jin, Byoungho
1
Kang, Inwon
1
Koo, Jakyung
1
Kumar, Nilesh
1
Lim, Chi Lo
1
Liu, Yu
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Marandi, Ebi
1
Ogasavara, Mario Henrique
1
Punyatoya, Plavini
1
Rabêlo Neto, Alexandre
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Ramkumar, Bharath
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Ranchhod, Ashok
1
Razzaq, Amar
1
Rius-Ulldemolins, Joaquim
1
Rocha, Thelma
1
Safeer, Asif Ali
1
Sahin, Osman Gokhan
1
Shi, Tiebing
1
Shukla, Paurav
1
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Asia Pacific journal of marketing and logistics
Journal of international consumer marketing
Marketing intelligence & planning
International marketing review
23
Journal of international marketing
17
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
11
The journal of product & brand management
8
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
Journal of marketing
4
Journal of retailing and consumer services
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Qualitative market research : an international journal
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Going global: implementing international business operations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of the Academy of Marketing Science
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
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ECONIS (ZBW)
20
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
5
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
6
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
7
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
8
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
9
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
10
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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