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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of strategic marketing"
~subject:"Asia"
~subject:"Firm performance"
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Asia
Firm performance
International marketing
42
Internationales Marketing
42
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
9
Markenimage
9
Marketing management
9
Marketingmanagement
9
China
8
Export
7
Unternehmenserfolg
7
Brand management
6
Innovation
6
Markenführung
6
Globalisierung
5
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5
KMU
5
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Batra, Rajeev
1
Chiu, Chi-yue
1
Chung, Jae-eun
1
Dean, David L.
1
Faroque, Anisur R.
1
Han, C. M.
1
Harrison, Tina
1
Ibrahim, Essam B.
1
Jeong, So Won
1
Kahiya, Eldrede Tinashe
1
Kustin, Richard Alan
1
Li, Dongmei
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Perks, Keith J.
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Sakurai, Yuka
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Sok, Phyra
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Takahashi, Yoshi
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Zhang, Jing
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Zhu, Miao
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Asia Pacific journal of marketing and logistics
Journal of strategic marketing
International marketing review
18
Journal of business research : JBR
15
Journal of international marketing
15
International business review : the official journal of the European International Business Academy
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Journal of global marketing
4
International journal of business and globalisation : IJBG
3
International journal of trade and global markets
3
Management international review : mir ; journal of international business
3
The journal of business & industrial marketing
3
Baltic journal of management
2
Business and Economic Research : BER
2
Corporate reputation review
2
Economies : open access journal
2
Entrepreneurship in international marketing
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Führungspraxis und Führungskultur
2
HWWA discussion paper
2
International entrepreneurship and management journal
2
International journal of economic perspectives : IJEP
2
International journal of emerging markets
2
International journal of export marketing : IJExportM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Inventi impact: supply chain & logistics
2
Journal of business economics and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of small business strategy
2
Journal of world business : JWB
2
Management research review
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Multinational business review
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ECONIS (ZBW)
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
6
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
7
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
8
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
9
Performance and standardization of Australian, Japanese and US firms
Kustin, Richard Alan
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10008738319
Saved in:
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