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isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Markenführung"
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Firm performance
Firmenimage
Markenführung
International marketing
24
Internationales Marketing
24
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
6
China
6
Markenimage
6
Designation of origin
4
Export
4
Export marketing
4
Herkunftsbezeichnung
4
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4
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4
Unternehmenserfolg
4
Brand management
3
Country image
3
Globalisierung
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SME
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South Korea
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Indien
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Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Chen, Yun
1
Chung, Jae-eun
1
Dean, David L.
1
Faroque, Anisur R.
1
Han, C. M.
1
Hatton-Jones, Siobhan
1
Jeong, So Won
1
Kahiya, Eldrede Tinashe
1
Kumar, Nilesh
1
Kustin, Richard Alan
1
Razzaq, Amar
1
Safeer, Asif Ali
1
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1
Teah, Min
1
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Asia Pacific journal of marketing and logistics
International marketing review
43
Journal of international marketing
43
Journal of business research : JBR
38
The journal of brand management : an international journal
23
International business review : the official journal of the European International Business Academy
14
Journal of global marketing
13
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of international consumer marketing
11
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
7
Journal of euromarketing
7
International marketing in the fast changing world
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of strategic marketing
6
Business history
5
Journal of international entrepreneurship
5
Marketing intelligence & planning
5
European journal of international management : EJIM
4
European research studies
4
Innovatives Markenmanagement
4
International journal of trade and global markets
4
Journal of marketing
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Springer eBook Collection
4
The international review of retail, distribution and consumer research
4
Advances in international marketing
3
Brand management in emerging markets : theories and practice
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of emerging markets
3
International journal of export marketing : IJExportM
3
International journal of retail & distribution management
3
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ECONIS (ZBW)
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
3
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
4
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
5
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
6
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
7
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
8
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
9
Performance and standardization of Australian, Japanese and US firms
Kustin, Richard Alan
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10008738319
Saved in:
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