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isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Film industry"
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Advertising effects
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Australasian marketing journal
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Kommunikationspolitik im 21. Jahrhundert
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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The marketing review
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Tourism management : research, policies, practice
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How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
2
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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