//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Unternehmenspublizität"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Unternehmenspublizität
Advertising effects
12
Product Placement
12
Product placement
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
persuasion knowledge
5
Advertising
3
Werbung
3
Brand
2
Brand placement
2
Children
2
Corporate disclosure
2
Film industry
2
Filmwirtschaft
2
Internet marketing
2
Kinder
2
Markenartikel
2
Online-Marketing
2
brand attitude
2
brand evaluation
2
brand memory
2
brand recall
2
product placement
2
purchase intention
2
3D movies
1
AVMSD
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand placement in fiction
1
Cognition
1
Confidence
1
Disclosure regulation
1
Distraction
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Matthes, Jörg
2
Naderer, Brigitte
2
Spielvogel, Ines
2
Published in...
All
Australasian marketing journal
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
2
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->