//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"brand recall"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
brand recall
Advertising effects
12
Product Placement
12
Product placement
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
persuasion knowledge
5
Advertising
3
Werbung
3
Brand
2
Brand placement
2
Children
2
Corporate disclosure
2
Film industry
2
Filmwirtschaft
2
Internet marketing
2
Kinder
2
Markenartikel
2
Online-Marketing
2
Unternehmenspublizität
2
brand attitude
2
brand evaluation
2
brand memory
2
product placement
2
purchase intention
2
3D movies
1
AVMSD
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand placement in fiction
1
Cognition
1
Confidence
1
Disclosure regulation
1
Distraction
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Balasubramanian, Siva Kumar
1
Bintinger, Simone
1
Gistri, Giacomo
1
Matthes, Jörg
1
Naderer, Brigitte
1
Published in...
All
Australasian marketing journal
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
2
Cogent Business & Management
1
Cogent business & management
1
Journal of marketing communications
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->