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isPartOf:"Berichte aus der Betriebswirtschaft"
subject:"SME"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bocconcelli, Roberta"
~person:"Casidy, Riza"
~subject:"Innovation"
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SME
Innovation
KMU
5
Lieferantenmanagement
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Dienstleistungssektor
3
Service industry
3
B2B
2
Business services
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Professional service firms
2
SMEs
2
Unternehmensdienstleistung
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Adoption behavior
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B2B branding
1
Beziehungsmarketing
1
Brand image
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Brand management
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Brand sensitivity
1
Commitment
1
Competitive advantage
1
Consumer behaviour
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Customer satisfaction
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Dienstleistungsinnovation
1
Dienstleistungsqualität
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Firm growth
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Freie Berufe
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Großunternehmen
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Innovation adoption
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Innovation diffusion
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Innovation management
1
Innovationsakzeptanz
1
Innovationsdiffusion
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Innovationsmanagement
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International market entry
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Internationaler Markteintritt
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Bocconcelli, Roberta
Casidy, Riza
Breitkreuz, Gustav
3
Brink, Tove
3
McGrath, Helen
3
O'Toole, Thomas
3
Torkkeli, Lasse
3
Ali, Imran
2
Barner-Rasmussen, Wilhelm
2
Dayan, Mumin
2
Helmel, Igor
2
Ivanova-Gongne, Maria
2
Kraus, Sascha
2
Meyerding, Stephan G. H.
2
Mohan, Mayoor
2
Naudé, Peter
2
Ndubisi, Nelson Oly
2
Nyadzayo, Munyaradzi
2
Weerawardena, Jay
2
Westerlund, Mika
2
Adegbite, Emmanuel
1
Agnihotri, Arpita
1
Agostini, Lara
1
Akbar, Hammad
1
Al-Ansaari, Yahya
1
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1
Al-Habib, Mohammed I.
1
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1
Al-Torkistani, Habiballah Mohamed
1
Alalwan, Ali Abdallah
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Albert-Cromarias, Anne
1
Alegre Martín, Joaquín
1
Ali, Murad
1
Alshawi, Sarmad
1
Andersen, Poul Houman
1
Anderson, Alistair R.
1
Apfelthaler, Gerhard
1
Arain, Ghulam Ali
1
Arslan, Ahmad
1
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Berichte aus der Betriebswirtschaft
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
2
Journal of business-to-business marketing
1
Piccola impresa : rivista internazionale di studi e ricerche
1
The IMP journal
1
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ECONIS (ZBW)
5
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1
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
2
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
3
Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta
;
Murmura, Federica
;
Pagano, Alessandro
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
Saved in:
4
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
5
Reconfiguring supplier relationships between local and global : history matters
Tunisini, Annalisa
;
Bocconcelli, Roberta
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 671-678
Persistent link: https://www.econbiz.de/10003889464
Saved in:
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