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isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Nepalese journal of finance : a publication of Uniglobe College"
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Consumer behaviour
10
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10
Packaging
10
Verpackung
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Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Product design
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brand image
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packaging
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price
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Han, Yegyu
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Berichte aus der Betriebswirtschaft
Marketing letters : a journal of research in marketing
Nepalese journal of finance : a publication of Uniglobe College
Journal of retailing and consumer services
16
Journal of business research : JBR
13
International journal of consumer studies
11
Journal of retailing
9
Psychology & marketing
9
International journal of production economics
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Multisensory packaging : designing new product experiences
8
Zeitschrift für angewandte Umweltforschung
8
EIU special report
7
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of wine business research : IJWBR
7
Special report / the Economist Intelligence Unit
7
The journal of product & brand management
7
Journal of food products marketing
6
Marketing : ZFP ; journal of research and management
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
Asia Pacific journal of marketing and logistics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing research : JMR
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
4
European journal of marketing : EJM
4
European research studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Life-cycle management and trade
4
Logistics
4
Marketing intelligence & planning
4
Qualitative market research : an international journal
4
Special report
4
The international review of retail, distribution and consumer research
4
Zeitschrift für Kommunalfinanzen : ZKF ; Haushalt, Kostenrechnung, Steuern, Gebühren, Beiträge, Entgelte, Kredite, Zahlungsverkehr, Vollstreckung
4
Betriebs-Berater : BB
3
Chemische Industrie : Zeitschrift für die Deutsche Chemiewirtschaft
3
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ECONIS (ZBW)
12
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1
Factors influencing consumer buying behavior while purchasing packaged fruit juice in Kathmandu Valley
Bhatta, Subekshya
;
Pradhan, Radhe Shyam
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014495119
Saved in:
2
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
3
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
4
Impact of product packaging on consumer buying behavior : a case of Kathmandu Valley
Khadka, Jenil
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 56-66
Persistent link: https://www.econbiz.de/10014494247
Saved in:
5
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
6
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
7
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
8
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
9
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
10
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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