What you see may not be what you get : asking consumers what matters may not reflect what they choose
Simone Mueller; Larry Lockshin; Jordan Louviere
| Year of publication: |
2010
|
|---|---|
| Authors: | Mueller, Simone ; Lockshin, Larry ; Louviere, Jordan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 335-350
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796182