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isPartOf:"Brands and branding"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenimage"
~subject:"Online retailing"
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Markenimage
Online retailing
Brand
64
Markenartikel
63
Brand management
52
Markenführung
52
Consumer behaviour
33
Konsumentenverhalten
33
Brand image
22
Fashion
20
Mode
20
Luxury goods
15
Luxusgüter
15
Bekleidung
7
Bekleidungsindustrie
7
Beziehungsmarketing
7
Clothing
7
Clothing industry
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Online-Marketing
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Kim, Jiyoung
2
Lee, Yuri
2
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Arroyo-Cañada, Francisco-Javier
1
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Blackett, Tom
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1
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1
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1
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1
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Brands and branding
Journal of fashion marketing and management
Journal of business research : JBR
189
The journal of brand management : an international journal
165
The journal of product & brand management
155
Journal of retailing and consumer services
93
European journal of marketing : EJM
43
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
32
Journal of marketing communications
29
The journal of consumer marketing
29
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
25
Journal of international consumer marketing
25
European journal of marketing
24
International journal of hospitality management
24
Journal of strategic marketing
23
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global marketing
20
Journal of marketing
20
Journal of the Academy of Marketing Science
20
Cogent business & management
18
Journal of international marketing
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : MM
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
9
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
10
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
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