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isPartOf:"Brands and branding"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Online retailing
Relationship marketing
Brand
64
Markenartikel
63
Brand management
52
Markenführung
52
Consumer behaviour
33
Konsumentenverhalten
33
Brand image
22
Markenimage
22
Fashion
20
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20
Luxury goods
15
Luxusgüter
15
Bekleidung
7
Bekleidungsindustrie
7
Beziehungsmarketing
7
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Clothing industry
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Arroyo-Cañada, Francisco-Javier
1
Clark, Ronald A.
1
Danbury, Annie
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Flynn, Leisa Reinecke
1
Fogel, Joshua A.
1
Geissinger, Andrea
1
Goldsmith, Roland
1
Hsu, Li-Chun
1
Kanthavanich, Poramate
1
Laurell, Christofer
1
Lennon, Sharron J.
1
Park, Minjung
1
Parrott, Guy
1
Parsons, Andrew Grant
1
Sanchez Torres, Javier A.
1
Schneider, Mayer
1
Shetty, Khyati
1
So, Jing Theng
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Yap, Sheau-fen
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Brands and branding
Journal of fashion marketing and management
Journal of business research : JBR
74
The journal of product & brand management
68
The journal of brand management : an international journal
63
Journal of retailing and consumer services
60
Marketing intelligence & planning
19
Psychology & marketing
18
International journal of hospitality management
16
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
12
Global business review
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
International journal of market research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of hospitality marketing & management
10
The journal of consumer marketing
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
Journal of service management
8
Business horizons
7
International journal of retail and distribution management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Administrative Sciences : open access journal
5
Consumer brand relationships : meaning, measuring, managing
5
International journal of Indian culture and business management
5
International review on public and non-profit marketing
5
Journal of Asian finance, economics and business : JAFEB
5
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
3
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
4
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
5
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
6
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
7
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
8
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland
;
Flynn, Leisa Reinecke
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Saved in:
9
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
10
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
Saved in:
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