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isPartOf:"Breaking new ground in theory and practice"
~subject:"Kreativität"
~subject:"Mediensektor"
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Advertising industry
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Werbewirtschaft
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Austria
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Creativity
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Lebensverlauf
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Life course
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Market segmentation
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Marktsegmentierung
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Media industries
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Media professions
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Media usage
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Medienberufe
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Mediennutzung
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Diehl, Sandra
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Kilgour, Mark
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Leopold, Andrea
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of marketing : IJM ; formerly Der Markt
3
Journal of advertising
3
Journal of marketing communications
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Ekonomiska Samfundets tidskrift
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management practice : IJMP
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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A master class in brand planning : the timeless works of Stephen King
1
Advancing research on projects and temporary organizations
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
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Brand Planning : starke Strategien für Marken und Kampagnen
1
British journal of management : BJM
1
Business research
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Collana TP
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
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Employee relations
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European journal of marketing : EJM
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FEH-Report
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Human relations
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IIMS journal of management science
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International journal of advertising : the review of marketing communications
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International journal of business and economic sciences applied research : IJBESAR
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International journal of innovation management
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JMM : the international journal on media management
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Journal of Contemporary Issues in Business and Government
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Journal of business anthropology
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of historical research in marketing
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Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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