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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Aufbruch : Ingredient Branding schafft Werte
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Markenarchitekturstrategien in B-to-B-Märkten erfolgreich konzipieren und umsetzen
Esch, Franz-Rudolf
;
Knörle, Christian
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 219-241)
.
2010
Persistent link: https://www.econbiz.de/10003909920
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