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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Journal of marketing"
~subject:"Marktsegmentierung"
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Marktsegmentierung
B-to-B-Marketing
58
Business-to-business marketing
58
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
business-to-business marketing
9
Deutschland
8
Germany
8
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Portfolio selection
5
Portfolio-Management
5
USA
5
United States
5
Brand management
4
Business network
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Unternehmensnetzwerk
4
Viral marketing
4
Virales Marketing
4
Bundling strategy
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Negotiations
3
Theorie
3
Theory
3
Verhandlungen
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Case study
1
Collection of articles of several authors
1
Fallstudie
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Sammelwerk
1
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English
5
Author
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Field guide to case study research in business-to-business marketing and purchasing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation in pricing : contemporary theories and best practices
2
Journal of strategic marketing
2
Reihe Wirtschaftswissenschaften
2
essentials
2
Berichte aus der Betriebswirtschaft
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM in financial services : a practical guide to making customer relationship management work
1
Engineering online library
1
Global business and organizational excellence : a review of research & best practices
1
Handbook of business-to-business marketing
1
International journal of business and emerging markets : IJBEM
1
International journal of services and operations management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Legends in marketing
1
Management research review
1
Maritime policy & management
1
Marketing intelligence & planning
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schriften zur Gesundheitsökonomie
1
Springer eBook Collection
1
Technischer Vertrieb
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
5
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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