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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
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Brand image
B-to-B-Marketing
60
Business-to-business marketing
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11
Lieferantenmanagement
11
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11
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11
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of business & industrial marketing
11
Journal of business research : JBR
8
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-business marketing management : strategies, cases and solutions
1
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1
Central European business review : CEBR
1
Cogent business & management
1
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1
European journal of marketing
1
IIM Bangalore Research Paper
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Pforzheimer Forschungsberichte
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Außen- versus Innenwahrnehmung in Kundenzufriedenheits- und Imageanalysen als Beitrag zur Markenbildung
Hagen, Friederike von
;
Serbin, David
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 163-182)
.
2012
Persistent link: https://www.econbiz.de/10009665617
Saved in:
2
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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