Energizing the reseller's sales force : the power of brand identification
Year of publication: |
2010
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Authors: | Hughes, Douglas E. ; Ahearne, Michael |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 4, p. 81-96
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Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Anforderungsprofil | Occupational profile | Verkaufspersonal | Salespeople | Performance-Messung | Performance measurement |
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