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isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"Applied economics"
~isPartOf:"China agricultural economic review : publ. in association with the China Agricultural University"
~isPartOf:"Journal of business case studies"
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Business-to-business brand management : theory, research and executive case study exercises
Applied economics
China agricultural economic review : publ. in association with the China Agricultural University
Journal of business case studies
Case studies on MNCs in India
3
Journal of economics & management strategy : JEMS
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
2
Computing bottom-up betas for companies in the soft drink industry
Dondeti, V. Reddy
;
McGowan, Carl B.
;
Moeller, Susan E.
- In:
Journal of business case studies
10
(
2014
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10010509194
Saved in:
3
Evidence of rational addiction to carbonated soft drinks?
Liu, Xiaoou
;
Lopez, Rigoberto A.
- In:
China agricultural economic review : publ. in …
4
(
2012
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10009667290
Saved in:
4
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
Saved in:
5
Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
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