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isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~subject:"Lieferantenmanagement"
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Building brand equity between manufacturers and retailers
Tran, Quan
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Cox, Carmen
- In:
Business-to-business brand management : theory, …
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(pp. 115-194)
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2009
Persistent link: https://www.econbiz.de/10008661021
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