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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand image"
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Search: subject_exact:"Wahrnehmungsmessung"
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Brand image
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CESifo working papers
International journal of advertising : the review of marketing communications
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
19
Journal of retailing and consumer services
9
International journal of hospitality management
6
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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International journal of consumer studies
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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The journal of product & brand management
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European journal of marketing : EJM
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Journal of consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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European research studies
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Glücksspielforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and standards
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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International marketing review
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International review on public and non-profit marketing
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Journal for global business advancement : JGBA
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Journal of Islamic marketing
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of euromarketing
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Journal of promotion management : JPM
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
3
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
4
Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo
;
Steiner, Elisabeth
;
Hartmann, Carmen
; …
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10012287531
Saved in:
5
Creating a sincere look : face ratios of brand mascots affect social categorisation and trust
Messer, Uwe
;
Wölfl, Steffen
;
Feste, Jasmin
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012003366
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