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isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Brand image
Designation of origin
67
Herkunftsbezeichnung
67
Markenimage
38
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
25
Markenführung
25
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13
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Internationales Marketing
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Standortmarketing
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Diamantopoulos, Adamantios
5
Ageeva, Elena
2
Arslanagic-Kalajdzic, Maja
2
Bartikowski, Boris
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Mandler, Timo
2
Melewar, T. C.
2
Akarsu, Tugra Nazlil
1
Avraham, Eli
1
Balabanis, George
1
Bartsch, Fabian
1
Borini, Felipe Mendes
1
Bourdin, David
1
Carneiro, Jorge Manoel Teixeira
1
Cheah, Isaac
1
Cowan, Kirsten
1
Davies, Gary
1
Davvetas, Vasileios
1
Davydova, Olga
1
Dennis, Charles
1
Dey, Bidit Lal
1
Eid, Riyad
1
El Banna, Alia
1
Elliot, Statia
1
Elliott, Greg
1
Eng, Teck Yong
1
Faria, Flávio Silva
1
Fastoso, Fernando
1
Floriani, Dinorá Eliete
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Gierl, Heribert
1
Gorp, Désirée M. van
1
Guang, Tian
1
Guercini, Simone
1
Gupta, Shashwat
1
Gupta, Suraksha
1
Gurău, Călin
1
Guzman, Francisco
1
Hakala, Ulla
1
Halkias, Georgios
1
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Canadian journal of agricultural economics : CJAE
Journal of business research : JBR
Marketing intelligence & planning
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
International marketing review
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
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ECONIS (ZBW)
38
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
4
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
5
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
6
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
7
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
10
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
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