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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Database marketing"
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Consumer behaviour
Database marketing
Customer retention
8
Kundenbindung
6
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Brunsø, Karen
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Olsen, Svein O.
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Pérez, Andrea
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Rodríguez del Bosque, Ignacio A.
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Sallis, James E.
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Salmones, María del Mar García de los
1
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Client centricity : relationship management in banking
European journal of marketing : EJM
Journal of retailing and consumer services
25
Journal of business research : JBR
11
SpringerLink / Bücher
11
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Cogent business & management
5
International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of Asian finance, economics and business : JAFEB
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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The journal of applied business research
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The journal of services marketing
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Wirtschaftswissenschaft
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Australasian marketing journal
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Basler Schriften zum Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of economic research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality marketing & management
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Journal of management research
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Kundenmanagement & Electronic Commerce
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Psychology & marketing
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Services marketing quarterly
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Springer eBook Collection / Business and Economics
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1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
3
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
4
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
5
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
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