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isPartOf:"Corporate Identity und Corporate Design : neues Kompendium"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
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Corporate Identity und Corporate Design : neues Kompendium
European journal of marketing : EJM
Journal of business research : JBR
The journal of brand management : an international journal
4
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
2
Schriftenreihe Produktentwicklung & Industriedesign
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Business horizons
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Economics letters
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Europäisches Studienprogramm für Betriebswirtschaft London - Madrid - Reims - Reutlingen / Reutlinger Arbeitsberichte
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International journal of industrial organization
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
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