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isPartOf:"Corporate Identity und Corporate Design : neues Kompendium"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Packaging"
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Search: subject_exact:"Produktdesign"
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Corporate Identity und Corporate Design : neues Kompendium
European journal of marketing : EJM
Journal of business research : JBR
Journal of retailing and consumer services
6
Multisensory packaging : designing new product experiences
6
Journal of international consumer marketing
4
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of marketing
2
International journal of retail & distribution management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
1
Agribusiness : an internat. journal
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
CHE research paper
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
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Design Management konkret
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Environment monographs
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Human factors and ergonomics in consumer product design : uses and applications
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International journal of advertising : the quarterly review of marketing communications
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International journal of procurement management
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International journal of product development : IJPD
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International journal of services and operations management
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International journal of technology marketing : IJTMkt
1
Italian journal of marketing : ITJM
1
Its Consumer marketing series
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Its Marketing series
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Jahrbuch Seniorenmarketing
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Journal of consumer studies and home economics
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ECONIS (ZBW)
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
3
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
4
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
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