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isPartOf:"Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg"
~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
~subject:"Restaurant industry"
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Markenführung
Restaurant industry
Corporate reputation
38
Firmenimage
38
Strategic management
15
Strategisches Management
15
Beziehungsmarketing
11
Relationship marketing
11
Hotel industry
10
Hotellerie
10
Consumer behaviour
9
Corporate Social Responsibility
9
Corporate social responsibility
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Bruch, Jörg
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
International journal of hospitality management
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
SpringerLink / Bücher
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Economic research
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
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ECONIS (ZBW)
8
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1
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
The effects of restaurant green demarketing on green skepticism and dining intentions : Investigating the roles of benefit associations and green reputation
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012820031
Saved in:
4
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
5
Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina
;
Ham, Sunny
- In:
International journal of hospitality management
55
(
2016
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
Saved in:
6
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
7
Multi-dimensions of patrons' emotional experiences in upscale restaurants and their role in loyalty formation : emotion scale improvement
Han, Heesup
;
Jeong, Chul
- In:
International journal of hospitality management
32
(
2013
),
pp. 59-70
Persistent link: https://www.econbiz.de/10009717672
Saved in:
8
Aktives Corporate Reputation Management durch konsequentes Markenkontaktpunkt-Management : das Beispiel TeamBank
Bruch, Jörg
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 329-340)
.
2012
Persistent link: https://www.econbiz.de/10009684806
Saved in:
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