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isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Werbewirkung"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
Journal of marketing communications
3
Journal of media business studies
3
European Advertising Academy
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International journal of industrial organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on advertising & media : the Kellogg School of Management
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Accounting, Auditing & Accountability Journal
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
CIE discussion papers
1
Case study and review
1
Communication series
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
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DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
EBSCOhost eBook Collection
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ECONIS (ZBW)
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1
The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011709414
Saved in:
2
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
3
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
4
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
5
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
6
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
7
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
8
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
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