//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"SpringerLink / Bücher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
213
Internet marketing
190
Social Web
69
Social web
69
Consumer behaviour
62
Konsumentenverhalten
62
Electronic Commerce
55
Beziehungsmarketing
42
Relationship marketing
42
E-commerce
41
Online retailing
33
Online-Handel
33
Deutschland
30
Viral marketing
30
Virales Marketing
30
Germany
28
Brand management
27
Markenführung
27
Internet
18
Website
18
Erfolgsfaktor
17
Marketing
17
Success factor
17
Advertising effects
16
Werbewirkung
16
Marketingmanagement
15
Confidence
14
Einzelhandel
14
Markenpolitik
14
Social Media
14
Vertrauen
14
Retail trade
13
USA
13
Customer integration
12
Direktmarketing
12
Kundenintegration
12
Marketing management
12
Soziale Software
12
United States
12
social media
12
more ...
less ...
Online availability
All
Undetermined
151
Type of publication
All
Book / Working Paper
123
Article
93
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
9
Book section
9
Hochschulschrift
9
Aufsatzsammlung
8
Konferenzschrift
7
Lehrbuch
1
more ...
less ...
Language
All
English
125
German
91
Author
All
Kreutzer, Ralf T.
9
Lammenett, Erwin
4
Al-Adwan, Ahmad Samed
2
Busch, Oliver
2
Cazier, Joseph A.
2
Ceyp, Michael
2
Donthu, Naveen
2
Eisend, Martin
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Heiens, Richard A.
2
Heinemann, Gerrit
2
Hinterholzer, Thomas
2
Hou, Jianwei
2
Kampmann, Birgit
2
Keller, Bernhard
2
Knippelmeyer, Michael
2
Kumar, Vinod
2
Liu, Yinyuan
2
Lohtia, Ritu
2
Narayanaswamy, Ravi
2
Roblek, Vasja
2
Sens, Bastian
2
Shareef, Mahmud Akhter
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Theobald, Elke
2
Wille-Baumkauff, Benjamin
2
Abbate, Sandro
1
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agah, Arvin
1
Aguilar-Illescas, Rocio
1
Ahmed, Aun
1
Akrimi, Yosra
1
Akroush, Mamoun N.
1
Al-Essa, Maha
1
Alhorani, Alaa
1
Ali, Omar
1
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
1
Published in...
All
Customer engagement : contemporary issues and challenges
International journal of electronic marketing and retailing : IJEMR
SpringerLink / Bücher
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
216
Showing
1
-
10
of
216
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
7
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
8
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
9
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
10
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->