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isPartOf:"Direct store delivery : concepts, applications and instruments"
~isPartOf:"Direct marketing : an international journal"
~isPartOf:"Journal of advertising research"
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Direct store delivery : concepts, applications and instruments
Direct marketing : an international journal
Journal of advertising research
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
34
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1
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
2
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
3
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
4
Consumer perceptions of mobile phone marketing : a direct marketing innovation
Roach, Gemma
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003937002
Saved in:
5
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
6
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
7
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
8
Success in the consumer products market : understanding direct store delivery
Otto, Andreas
;
Schoppengerd, Josef
;
Shariatmadari, Ramin
- In:
Direct store delivery : concepts, applications and …
,
(pp. 1-29)
.
2009
Persistent link: https://www.econbiz.de/10003822623
Saved in:
9
Wrestling with the restless consumer : the consumer products industry in transition
Schaik, Emiel van
- In:
Direct store delivery : concepts, applications and …
,
(pp. 31-39)
.
2009
Persistent link: https://www.econbiz.de/10003822629
Saved in:
10
Conceptual understanding : DSD in the light of supplier-retailer relationships in the CP industry
Kotzab, Herbert
- In:
Direct store delivery : concepts, applications and …
,
(pp. 43-56)
.
2009
Persistent link: https://www.econbiz.de/10003822636
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