//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Direct store delivery : concepts, applications and instruments"
~isPartOf:"Direct marketing : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
27
Direktmarketing
27
Consumer goods industry
6
Konsumgüterindustrie
6
Consumer behaviour
5
Konsumentenverhalten
5
Computer-assisted marketing
4
IT-gestütztes Marketing
4
Beziehungsmarketing
3
Distribution channel
3
Relationship marketing
3
USA
3
United States
3
Vertriebsweg
3
Czech Republic
2
Mobile communications
2
Mobilkommunikation
2
Theorie
2
Theory
2
Tschechien
2
Brauerei
1
Brewery
1
Bulgaria
1
Bulgarien
1
Comparison
1
Computer
1
Consumer products distribution
1
Customer analysis
1
Deutschland
1
Distribution costs
1
ERP system
1
ERP-System
1
Economic ethics
1
Ernährungsindustrie
1
Ethics
1
Ethik
1
Food industry
1
Food trade
1
France
1
Frankreich
1
more ...
less ...
Type of publication
All
Article
26
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
13
Book section
13
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
27
Author
All
Zamora, Alberto
2
Amrit, Somjit
1
Becker, Jörg
1
Bhatnagar, Vishal
1
Brubaker, Steven
1
Dagtas, Serhan
1
De Starke, Koen
1
Elliott, Dominic
1
Finkle, Todd A.
1
Fuchs, Philippe
1
Gogos, Paris
1
Harridge-March, Sally
1
Hauser, Erik
1
Kabadayi, Sertan
1
Keillor, Bruce D.
1
Keillor, R. David
1
Klaus, Peter
1
Kotzab, Herbert
1
Mallin, Michael L.
1
McAlister, Anna R.
1
McGuinness, Martina
1
Mihoc, Florin
1
Mukai, Wesley
1
Müller, Stefanie
1
Natchetoi, Yuri
1
Natu, Vinay
1
Oates, Caroline
1
Otto, Andreas
1
Pieters, Leon
1
Pop, Nicolae Al.
1
Preddy, Neil
1
Pucelik, Pavel
1
Ranjan, Jayanthi
1
Rasmussen, Jon
1
Reis, Raquel
1
Rigney, Wayne
1
Roach, Gemma
1
Schaik, Emiel van
1
Schoppengerd, Franz Josef
1
Schoppengerd, Josef
1
more ...
less ...
Published in...
All
Direct store delivery : concepts, applications and instruments
Direct marketing : an international journal
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
Saved in:
2
Consumer perceptions of mobile phone marketing : a direct marketing innovation
Roach, Gemma
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003937002
Saved in:
3
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
4
Success in the consumer products market : understanding direct store delivery
Otto, Andreas
;
Schoppengerd, Josef
;
Shariatmadari, Ramin
- In:
Direct store delivery : concepts, applications and …
,
(pp. 1-29)
.
2009
Persistent link: https://www.econbiz.de/10003822623
Saved in:
5
Wrestling with the restless consumer : the consumer products industry in transition
Schaik, Emiel van
- In:
Direct store delivery : concepts, applications and …
,
(pp. 31-39)
.
2009
Persistent link: https://www.econbiz.de/10003822629
Saved in:
6
Conceptual understanding : DSD in the light of supplier-retailer relationships in the CP industry
Kotzab, Herbert
- In:
Direct store delivery : concepts, applications and …
,
(pp. 43-56)
.
2009
Persistent link: https://www.econbiz.de/10003822636
Saved in:
7
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
Saved in:
8
Trends and developments in DSD
Thomas, Alan
;
De Starke, Koen
;
Pieters, Leon
- In:
Direct store delivery : concepts, applications and …
,
(pp. 79-93)
.
2009
Persistent link: https://www.econbiz.de/10003822681
Saved in:
9
Regional DSD : the Latin American perspective
Natu, Vinay
- In:
Direct store delivery : concepts, applications and …
,
(pp. 97-107)
.
2009
Persistent link: https://www.econbiz.de/10003822685
Saved in:
10
Regional DSD : the business case for a Czech brewer
Pucelik, Pavel
;
Zamora, Alberto
- In:
Direct store delivery : concepts, applications and …
,
(pp. 109-119)
.
2009
Persistent link: https://www.econbiz.de/10003822690
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->