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isPartOf:"Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Consumer behaviour"
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
Journal of advertising research
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of consumer behaviour : an international research review
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Does depicting gay couples in ads influence behavioral intentions? : how appeal for ads with gay models can drive intentions to purchase and recommend
Bond, Bradley J.
;
Farrell, Justine Rapp
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10012293509
Saved in:
2
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Saved in:
3
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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