LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch
| Year of publication: |
2020
|
|---|---|
| Authors: | Northey, Gavin ; Dolan, Rebecca ; Etheridge, Jane ; Septianto, Felix ; Van Esch, Patrick |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 2, p. 222-236
|
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Homosexualität | Homosexuality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2020-009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293510