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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of banking & finance"
~isPartOf:"Segmentation in social marketing : process, methods and application"
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Search: subject_exact:"Market segmentation"
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Market segmentation
50
Marktsegmentierung
49
Social Marketing
10
Social marketing
10
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
8
Theory
8
Börsenkurs
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Segmentation
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Cespa, Giovanni
3
Dietrich, Timo
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Rundle-Thiele, Sharyn
3
Dolnicar, Sara
2
Gromb, Denis
2
Jong, Frank de
2
Kubacki, Krzysztof
2
Vayanos, Dimitri
2
Babakus, Emin
1
Babus, Ana
1
Bekaert, Geert
1
Boivin, Maxime
1
Bruyn, Paul de
1
Cakici, Nusret
1
Calzolari, Giacomo
1
Caporale, Guglielmo Maria
1
Carins, Julia
1
Champagne Saint-Arnaud, Valériane
1
Chatrath, Arjun
1
Chen, Zhihua
1
Christie-David, Rohan
1
Chung, Tsz-kin
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Colla, Paolo
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Crespo Casado, Francisco
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Czerwinski, David
1
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De Juan Vigaray, Maria D.
1
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Dibb, Sally
1
Dunne, Peter G.
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Ehrmann, Michael
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Fan, Longzhen
1
Foucault, Thierry
1
Fratzscher, Marcel
1
Freathy, Paul
1
French, Jeff
1
Fujihira, Haruka
1
Gagné, Emmanuelle
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Gehrt, Kenneth C.
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Discussion paper / Centre for Economic Policy Research
International journal of retail & distribution management
Journal of banking & finance
Segmentation in social marketing : process, methods and application
Journal of retailing and consumer services
32
Tourism management : research, policies, practice
25
NBER working paper series
24
SpringerLink / Bücher
24
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of business research : JBR
18
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CEPR Discussion Papers
13
CESifo working papers
13
IMF Working Papers
13
Tourism economics : the business and finance of tourism and recreation
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
International journal of production economics
11
Journal of international financial markets, institutions & money
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of production research
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Misery on Main Street, victory on Wall Street : economic discomfort and the cross-section of global stock returns
Cakici, Nusret
;
Zaremba, Adam
- In:
Journal of banking & finance
149
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014462426
Saved in:
2
Model-free international stochastic discount factors
Sandulescu, Paula Mirela
;
Trojani, Fabio
;
Vedolin, Andrea
-
2018
Persistent link: https://www.econbiz.de/10011933876
Saved in:
3
Segmenting female consumers : high-involvement personal services
Milfelner, Borut
;
Vidergar Kikel, Tanja
;
Mumel, Damijan
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
Saved in:
4
Segmentation versus agglomeration : competition between platforms with competitive sellers
Karle, Heiko
;
Peitz, Martin
;
Reisinger, Markus
-
2017
Persistent link: https://www.econbiz.de/10011817836
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
7
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
8
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
9
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
Saved in:
10
Methods in segmentation
Dolnicar, Sara
;
Grün, Bettina
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 93-107)
.
2017
Persistent link: https://www.econbiz.de/10011557899
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