Segmenting female consumers : high-involvement personal services
Year of publication: |
2017
|
---|---|
Authors: | Milfelner, Borut ; Vidergar Kikel, Tanja ; Mumel, Damijan ; Pisnik Korda, Aleksandra |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 5, p. 485-497
|
Subject: | Attitudes | Segmentation | Cosmetic surgery services | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Marktsegmentierung | Market segmentation | Dienstleistungsqualität | Service quality | Weibliche Arbeitskräfte | Women workers | Kundenzufriedenheit | Customer satisfaction | Chirurgie | Surgery | Dienstleistungssektor | Service industry | Zielgruppe | Target group |
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