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isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The service industries journal"
~subject:"Brand management"
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Brand management
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Discussion paper / Tinbergen Institute
International journal of contemporary hospitality management
The service industries journal
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
28
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Cogent business & management
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Tourism management : research, policies, practice
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European journal of marketing
5
European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of Islamic marketing
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Psychology & marketing
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Qualitative market research : an international journal
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Global business review
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International journal of consumer studies
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of hospitality marketing & management
4
Journal of strategic marketing
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of consumer marketing
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Journal of customer behaviour
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
7
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Date (oldest first)
1
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Employee mindfulness and creativity : when emotions and national culture matter
Gip, Huy
;
Do The Khoa
;
Guchait, Priyanko
;
Fernando …
- In:
The service industries journal
42
(
2022
)
5/6
,
pp. 383-411
Persistent link: https://www.econbiz.de/10013167433
Saved in:
3
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
4
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
5
Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
Saved in:
6
Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
7
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
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