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isPartOf:"Discussion paper / Tinbergen Institute"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
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Discussion paper / Tinbergen Institute
Technological forecasting & social change : an international journal
Benchmarking : an international journal
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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An AI-enabled approach for improving advertising identification and promotion in social networks
Shi, Baisheng
;
Wang, Hao
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014259238
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
3
Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
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