Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Guoqiang Wang, Garry Wei-Han Tan, Yunpeng Yuan, Keng-Boon Ooi, Yogesh K. Dwivedi
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Guoqiang ; Tan, Garry Wei-Han ; Yuan, Yunpeng ; Ooi, Keng-Boon ; Dwivedi, Yogesh K. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 175.2022, p. 1-15
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| Subject: | TAM | Mobile commerce | Mobile advertising | Artificial neural network | Behavioral targeting advertising | TAM2 | Werbung | Advertising | Mobile Business | Mobile business | Neuronale Netze | Neural networks | Online-Marketing | Internet marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Theorie | Theory | Mobilkommunikation | Mobile communications | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013332738