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isPartOf:"Discussion paper and working paper series / QUT School of Economics and Finance"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Konsumentenverhalten"
~subject:"Social status"
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Konsumentenverhalten
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Athletes
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Sportler
11
Ball game
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Ballsport
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Consumer behaviour
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USA
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United States
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3
Australien
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Celebrity endorsement
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Sports marketing
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Torgler, Benno
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Frey, Bruno S.
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Mitsis, Ann
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Phau, Ian
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Pougnet, Sonia
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Discussion paper and working paper series / QUT School of Economics and Finance
Young consumers : insight and ideas for responsible marketers
European Sport management quarterly : ESMQ
13
International journal of sports marketing & sponsorship
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
International journal of sport management and marketing : IJSMM
10
Sport management review
10
Journal of sport management : the official journal of the North American Society of Sport Management
8
Journal of sports economics
5
International journal of sport finance
3
Psychology & marketing
3
Applied economics letters
2
Economic inquiry : journal of the Western Economic Association International
2
European journal of marketing : EJM
2
Journal of consumer behaviour : an international research review
2
Market : review for marketing theory and practice
2
Sport, Business and Management : an international journal ; SBM
2
Academy of Management journal : AMJ
1
Asia-Pacific journal of business administration
1
Benchmarking : an international journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Discussion paper series / IZA
1
Eurasian business review
1
Hamburg Contemporary Economic Discussions
1
Hamburg contemporary economic discussions
1
Higher School of Economics Research Paper
1
International journal of advertising : the review of marketing communications
1
International journal of applied business and economic research
1
International journal of learning and change : IJLC
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
NBER Working Paper
1
NBER working paper series
1
Organizations and markets in emerging economies
1
Palgrave pivot
1
Review of managerial science
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
2
Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth
;
Williams, Russell
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
Saved in:
3
Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan
;
Mitsis, Ann
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
Saved in:
4
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
5
Do employees care about their relative position? : behavioural evidence focusing on performance
Torgler, Benno
;
Schaffner, Markus
;
Schmidt, Sascha Leonard
-
2008
Persistent link: https://www.econbiz.de/10003799284
Saved in:
6
Meet the Joneses : an empirical investigation of reference groups in relative income position comparisons
Schaffner, Markus
(
contributor
);
Torgler, Benno
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003799294
Saved in:
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