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isPartOf:"Discussion paper series"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Konsumentenforschung"
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Consumer behaviour
654
Konsumentenverhalten
654
Brand image
84
Markenimage
84
Brand management
75
Markenführung
75
Beziehungsmarketing
65
Relationship marketing
65
Experiment
58
Personality psychology
54
Persönlichkeitspsychologie
54
Decision
53
Entscheidung
53
Theorie
52
Theory
52
Emotion
49
Brand
48
Markenartikel
48
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42
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33
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32
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31
Marketingmanagement
31
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31
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31
Viral marketing
31
Virales Marketing
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Werbung
31
Cognition
30
Kognition
30
Preismanagement
30
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30
Einzelhandel
24
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24
Retail trade
24
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24
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618
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36
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Graue Literatur
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654
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Cherchye, Laurens
13
Rock, Bram de
13
Haws, Kelly L.
9
Walker Reczek, Rebecca
9
Eisingerich, Andreas B
8
Griskevicius, Vladas
8
MacInnis, Deborah J.
8
Park, C. Whan
8
White, Katherine
8
Wyer, Robert S.
8
Barone, Michael J.
7
Grewal, Dhruv
7
Palmatier, Robert W.
7
Vermeulen, Frederic
7
Dahl, Darren W.
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Kumar, V.
6
Schmitt, Bernd
6
Winterich, Karen Page
6
Alba, Joseph W.
5
Gilovich, Thomas
5
Kumar, Amit
5
Luo, Xueming
5
Morwitz, Vicki G.
5
Noseworthy, Theodore J.
5
Saad, Gad
5
Schwarz, Norbert
5
Simonson, Itamar
5
Ariely, Dan
4
Biswas, Dipayan
4
Cole, Catherine A.
4
Dhar, Ravi
4
Duhachek, Adam
4
Fiske, Susan T.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Jampol, Lily
4
Janakiraman, Ramkumar
4
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Katholieke Universiteit Leuven / Centrum voor Economische Studiën
1
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Discussion paper series
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
654
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1
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654
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1
Beyond the mean : testing consumer rationality through higher moments of demand
Maes, Sebastiaan
;
Malhotra, Raghav
-
2024
Persistent link: https://www.econbiz.de/10014532246
Saved in:
2
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
3
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
4
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
Nonparametric models in consumer behaviour
Cherchye, Laurens
;
Rock, Bram de
;
Vermeulen, Frederic
-
2023
Persistent link: https://www.econbiz.de/10014258954
Saved in:
7
Quantifying consumer taste in trade : evidence from the food industry
Aw, Bee-yan
;
Lee, Yi
;
Vandenbussche, Hylke
-
2023
Persistent link: https://www.econbiz.de/10013536562
Saved in:
8
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
9
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
10
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
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