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isPartOf:"Discussion paper series"
~isPartOf:"Journal of marketing research : JMR"
~person:"Bradlow, Eric T."
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Consumer behaviour
3
Konsumentenverhalten
3
Kundenbindungsprogramm
2
Loyalty program
2
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Beziehungsmarketing
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Estimation
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Measurement
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Präferenztheorie
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Relationship marketing
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Theory of preferences
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conjoint analysis
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incentive alignment
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loyalty programs
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mechanism design
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mental accounting
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Bradlow, Eric T.
Cherchye, Laurens
13
Rock, Bram de
13
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Vermeulen, Frederic
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cosaert, Sam
3
Cutright, Keisha M.
3
Demuynck, Thomas
3
Etkin, Jordan
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Discussion paper series
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
Faculty & research / Insead : working paper series
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working papers / Wharton School, University of Pennsylvania / Operations and information management
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ECONIS (ZBW)
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Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
2
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
3
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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