//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Mobile communications"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Couponing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile communications
Kundenbindungsprogramm
6
Loyalty program
6
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
Relationship marketing
4
Theorie
2
Theory
2
Bank
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Cognition
1
Customer satisfaction
1
Estimation
1
Geschenk
1
Gifts
1
Kognition
1
Kundenzufriedenheit
1
Learning process
1
Lernprozess
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Personality psychology
1
Persönlichkeitspsychologie
1
Probit model
1
Probit-Modell
1
Prospect Theory
1
Prospect theory
1
Schätzung
1
USA
1
United States
1
coupon attributes
1
endogeneity
1
loyalty programs
1
mental accounting
1
mobile phone coupons
1
multivariate binomial probit model
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Danaher, Peter J.
1
Danaher, Tracey S.
1
Ranasinghe, Kulan
1
Smith, Michael S.
1
Published in...
All
Discussion papers / Stanford Institute for Economic Policy Research
Journal of marketing research : JMR
Journal of retailing and consumer services
3
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Global journal of business management : GJBM
1
International journal of Indian culture and business management : IJICBM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of targeting, measurement and analysis for marketing
1
Tourism management : research, policies, practice
1
Transportation research / E : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->