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isPartOf:"Diskussionsarbeit"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Sponsorship"
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Sponsorship
Sponsoring
8
Deutschland
3
Germany
3
Sport event
3
Sportveranstaltung
3
Advertising effects
2
Consumer behaviour
2
Football
2
Fußball
2
Konsumentenverhalten
2
Netherlands
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Niederlande
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Sport
2
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1
Australien
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Brasilien
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China
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Colour effect
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Lüking, Niels
3
Schindler, Diana
2
Bal, Charles
1
Cho, Heetae
1
Dolles, Harald
1
Finger, Tim
1
Itani, Maher N.
1
Johnston, Margaret A.
1
Leng, Ho Keat
1
Phua, Yi Xian Philip
1
Plewa, Carolin
1
Quester, Pascale
1
Rai, Jaskirat Singh
1
Söderman, Sten
1
Toh, Brendon
1
Yousaf, Anish
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Diskussionsarbeit
Asia Pacific journal of marketing and logistics
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
17
Journal of advertising research
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Europäische Hochschulschriften / 5
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
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ECONIS (ZBW)
8
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
3
Sponsoring the Beijing Olympic Games : patterns of sponsor advertising
Söderman, Sten
;
Dolles, Harald
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003943762
Saved in:
4
Emotions and sponsorship : a key to global effectiveness? ; a comparative study of Australia and France
Bal, Charles
;
Quester, Pascale
;
Plewa, Carolin
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003943900
Saved in:
5
The impact of sponsorship announcements on shareholder wealth in Australia
Johnston, Margaret A.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10003977182
Saved in:
6
Zur Kooperation von Fußballvereinen und Sportrechteagenturen
Finger, Tim
;
Lüking, Niels
-
2009
Persistent link: https://www.econbiz.de/10003886223
Saved in:
7
Sponsoring in Sportvereinen : welche Faktoren prägen ein Sponsorship?
Lüking, Niels
;
Schindler, Diana
-
2009
Persistent link: https://www.econbiz.de/10013385441
Saved in:
8
Die Bedeutung der Ertragsteuern im Sponsoring von gemeinnützigen Sportvereinen
Lüking, Niels
;
Schindler, Diana
-
2009
Persistent link: https://www.econbiz.de/10013385443
Saved in:
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