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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of sports economics"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Sport event
216
Sportveranstaltung
216
Professional sports
108
Profisport
108
Football
70
Fußball
70
Sport
56
Sports
56
USA
54
United States
54
Sportmarketing
48
Sports marketing
48
Consumer behaviour
44
Ball game
38
Ballsport
38
Big event
29
Großveranstaltung
29
Welt
19
World
19
Sport organization
18
Sportorganisation
18
Impact assessment
16
Wirkungsanalyse
16
Athletes
15
Sportler
15
Sponsoring
14
Sponsorship
14
Sports economics
14
Sportökonomik
14
Risiko
13
Risk
13
Deutschland
12
Germany
12
attendance
12
Competition
11
Demand
11
Motorsport
11
Nachfrage
11
Olympic Games
11
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45
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2
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2
Graue Literatur
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English
47
Author
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Humphreys, Brad R.
2
Kaplanidou, Kyriaki
2
Kiefer, Stephanie
2
Kim, Ari
2
Paul, Rodney J.
2
Schreyer, Dominik
2
Weinbach, Andrew P.
2
Wicker, Pamela
2
Ahn, Seung Chan
1
Alguacil, Mario
1
Anderson, Dean F.
1
Ansari, Payam
1
Beckman, Elise M.
1
Berkowitz, Jason P.
1
Braunstein-Minkove, Jessica R.
1
Bravo, Gonzalo A.
1
Byun, Jinsu
1
Cai, Wenqiang
1
Choi, Kyu Ha
1
Choi, Moonhoon
1
Clavio, Galen
1
Coates, Dennis
1
Cooper, Coyte G.
1
Dekhil, Fawzi
1
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1
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1
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport management and marketing : IJSMM
Journal of sports economics
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Journal of sport management : the official journal of the North American Society of Sport Management
27
European Sport management quarterly : ESMQ
23
International journal of sports marketing & sponsorship
23
Sport management review
15
International journal of sport finance
14
Journal of business research : JBR
10
Journal of travel and tourism marketing
8
Tourism management : research, policies, practice
8
International journal of event and festival management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
European journal of marketing : EJM
4
Sport, Business and Management : an international journal ; SBM
4
Applied economics
3
Applied economics letters
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Behavioural sports economics : a research companion
2
Gabler Research / Event- und Impaktforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Psychology & marketing
2
SpringerLink / Bücher
2
Strategie, Marketing und Informationsmanagement
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of brand management : an international journal
2
Tourism management perspectives : TMP
2
Working paper
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
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ECONIS (ZBW)
47
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1
European men's club football in the eyes of consumers : the determinants of television broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
2
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
3
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
4
Outcome uncertainty and ESports viewership : the case of overwatch league
Oh, Taeyeon
;
Lee, Seomgyun
;
Jang, Hayley
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 971-992
Persistent link: https://www.econbiz.de/10014384473
Saved in:
5
Disaggregated attendance demand : comparing daily ticket purchasers and season ticket holders in K-League 1
Sung, Hojun
;
Pyun, Hyunwoong
- In:
Journal of sports economics
24
(
2023
)
6
,
pp. 717-736
Persistent link: https://www.econbiz.de/10014325785
Saved in:
6
Behavioral biases in daily fantasy baseball : the case of the hot hand
Losak, Jeremy M.
;
Weinbach, Andrew P.
;
Paul, Rodney J.
- In:
Journal of sports economics
24
(
2023
)
3
,
pp. 374-401
Persistent link: https://www.econbiz.de/10014245981
Saved in:
7
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
8
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
9
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
10
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
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