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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Sportorganisation"
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Search: subject_exact:"Sports event"
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Konsumentenverhalten
Markenimage
Sportorganisation
Sport event
101
Sportveranstaltung
101
Sport
37
Sports
37
Sportmarketing
35
Sports marketing
35
Professional sports
33
Profisport
33
Consumer behaviour
22
Football
20
Fußball
20
USA
20
United States
20
Big event
14
Großveranstaltung
14
Sponsoring
12
Sponsorship
12
Social Web
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Social web
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Jugendliche
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Sport policy
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Sportpolitik
10
Youth
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Deutschland
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Event marketing
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Event-Marketing
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8
Motivation
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Ball game
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Olympic Games
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Kaplanidou, Kyriaki
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Kiefer, Stephanie
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Kim, Ari
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Partosch, Christoph
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Wicker, Pamela
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Alguacil, Mario
1
Anderson, Dean F.
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Byun, Jinsu
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Glebova, Ekaterina
1
Goss, Benjamin D.
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Gray, Dianna P.
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Greenwell, T. Christopher
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Hallmann, Kristin
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Hambrick, Marion E.
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Journal of sport management : the official journal of the North American Society of Sport Management
30
Journal of sports economics
29
European Sport management quarterly : ESMQ
27
International journal of sports marketing & sponsorship
24
Sport management review
18
International journal of sport finance
17
Journal of business research : JBR
10
Tourism management : research, policies, practice
9
Journal of travel and tourism marketing
8
International journal of event and festival management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Applied economics letters
4
European journal of marketing : EJM
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Sport, Business and Management : an international journal ; SBM
4
Applied economics
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Behavioural sports economics : a research companion
2
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Gabler Research / Event- und Impaktforschung
2
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
New horizons in the economics of sport
2
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ECONIS (ZBW)
31
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1
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10
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31
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date (oldest first)
1
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
4
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
5
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
6
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
7
Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.
;
Pankowiak, Aurélie
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
Saved in:
8
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
9
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
10
Determinants of national men's football team performance : a focus on goal difference between teams
Scelles, Nicolas
;
Andreff, Wladimir
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 407-424
Persistent link: https://www.econbiz.de/10012168856
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