//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"E-marketing ; Vol. 3"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
105
Online-Marketing
105
Social Web
60
Social web
60
Consumer behaviour
44
Konsumentenverhalten
44
Tourism marketing
24
Tourismusmarketing
24
E-commerce
21
Electronic Commerce
21
Beziehungsmarketing
20
Brand management
20
Holiday behaviour
20
Markenführung
20
Relationship marketing
20
Urlaubsverhalten
20
Viral marketing
18
Virales Marketing
18
Tourism
16
Tourismus
16
Advertising effects
15
Online retailing
15
Online-Handel
15
Social media
15
Website
15
Werbewirkung
15
Hotel industry
14
Hotellerie
14
Marketing management
13
Marketingmanagement
13
Brand image
12
Markenimage
12
Destination management
10
Destinationsmanagement
10
Internet
10
Tourism industry
10
Tourismuswirtschaft
10
Brand
9
Markenartikel
9
Customer integration
8
more ...
less ...
Online availability
All
Undetermined
62
Free
1
Type of publication
All
Article
104
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
11
Book section
11
Case study
1
Fallstudie
1
Language
All
English
105
Author
All
Law, Chun Hung Roberts
4
Schuckert, Markus
4
Grace, Debra
2
Leung, Daniel
2
Liu, Xianwei
2
Omkar Dastane
2
Park, Sangwon
2
Shao, Wei
2
Tussyadiah, Iis P.
2
Yin, Shimin
2
Ahmed, Riaz Uddin
1
Aini Aman
1
Alcántara-Pilar, Juan Miguel
1
Alderman, Derek H.
1
Alwi, Sharifah
1
Au, Norman
1
Avraham, Eli
1
Bai, Billy
1
Bal, Anjali
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Barrio-García, Salvador del
1
Bartsch, Silke
1
Bertocchi, Dario
1
Bogoevska-Gavrilova, Irena
1
Borg, Jan van der
1
Brito, Eliane Pereira Zamith
1
Buhalis, Dimitrios
1
Camatti, Nicola
1
Canovi, Magali
1
Cantoni, Lorenzo
1
Carić, Hrvoje
1
Casidy, Riza
1
Caudill, Jason G.
1
Cawsey, Timothy
1
Cervellon, Marie-Cécile
1
Chan, Nga Ling
1
Chauhan, Abhishek
1
Chen, Cheng-Hao
1
Chen, Chihchien
1
more ...
less ...
Published in...
All
E-marketing ; Vol. 3
Journal of travel and tourism marketing
Marketing intelligence & planning
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
105
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
7
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
8
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
9
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->