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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Category management"
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Category Management
15
Category management
15
Consumer behaviour
8
Konsumentenverhalten
8
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3
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3
Efficient Consumer Response
2
Efficient consumer response
2
Lieferantenmanagement
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category management
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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ERIM Report Series Research in Management
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
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5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management Science
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Economics Papers from University Paris Dauphine
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Hamburger Schriften zur Marketingforschung
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Harvard-Business-Manager : das Wissen der Besten
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Journal of the Operational Research Society : OR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Open Access publications from Université Paris-Dauphine
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Faculty research papers / The Fuqua School of Business, Duke University
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Forschungsgruppe Konsum und Verhalten
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
15
RePEc
2
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1
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
2
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
3
A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
Saved in:
4
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
5
Point of Sale-Management-Auswirkungen auf das Konsumentenverhalten am Beispiel der Farbenabteilung einer Baumarktkette
Roß, Sebastian
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 124-149)
.
2011
Persistent link: https://www.econbiz.de/10009237556
Saved in:
6
Der Einfluss des Category Management auf den Konsumenten
Rohrer, Roland
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 100-123)
.
2011
Persistent link: https://www.econbiz.de/10009237558
Saved in:
7
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
8
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
9
Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
Saved in:
10
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
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