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isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Neuromarketing"
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Search: subject_exact:"Neuro-Marketing"
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Neuromarketing
19
Consumer behaviour
6
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Emotion
4
Advertising effects
3
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3
Cognition
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer behaviour : an international research review
Neuromarketing
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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ECONIS (ZBW)
19
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1
Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam
;
Klorfeld, Shira
;
Sela, Tal
;
Friedman, Doron
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
Saved in:
2
Ausgewählte Aspekte der Neurowissenschaften und deren Einsatzmöglichkeiten im Marketing
Lindig, Henrike
- In:
Neuromarketing
,
(pp. 3-38)
.
2017
Persistent link: https://www.econbiz.de/10011975030
Saved in:
3
Literaturservice : Marketing-Neuerscheinungen 4. Quartal 2016 und 1. Quartal 2017
Schiller, Sören
- In:
Neuromarketing
,
(pp. 41-54)
.
2017
Persistent link: https://www.econbiz.de/10011975046
Saved in:
4
The impact of emotions on recall : an empirical study on social ads
Missaglia, Anna Laura
;
Oppo, Annalisa
;
Mauri, Maurizio
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011814824
Saved in:
5
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
6
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
7
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
8
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
9
Special issue : A manifesto for neuromarketing science
Senior, Carl
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003764055
Saved in:
10
Editorial: A manifesto for neuromarketing science
Senior, Carl
;
Lee, Nick
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003764070
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