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isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Neuromarketing"
~language:"eng"
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Neuromarketing
3
Consumer neuroscience
2
Neuroscience
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Ad appeals
1
Advertising effects
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Neuromarketing
Journal of consumer behaviour : an international research review
14
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
Organizational research methods : ORM
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
International journal of market research
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Routledge focus on management and society
2
Routledge-Giappichelli studies in business and management
2
Springer eBook Collection
2
The journal of consumer marketing
2
The marketing review
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
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1
Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam
;
Klorfeld, Shira
;
Sela, Tal
;
Friedman, Doron
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
Saved in:
2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
3
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
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