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isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Neuromarketing"
~type:"article"
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Neuromarketing
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
Journal of consumer behaviour
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
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NeuroPsychoEconomics
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Organizational research methods : ORM
3
The journal of brand management : an international journal
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The journal of product & brand management
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Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of market research
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International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
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Journal of euromarketing
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Journal of management research
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
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The journal of consumer marketing
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The marketing review
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academic journal of economic studies
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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ECONIS (ZBW)
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Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam
;
Klorfeld, Shira
;
Sela, Tal
;
Friedman, Doron
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
Saved in:
2
Ausgewählte Aspekte der Neurowissenschaften und deren Einsatzmöglichkeiten im Marketing
Lindig, Henrike
- In:
Neuromarketing
,
(pp. 3-38)
.
2017
Persistent link: https://www.econbiz.de/10011975030
Saved in:
3
Literaturservice : Marketing-Neuerscheinungen 4. Quartal 2016 und 1. Quartal 2017
Schiller, Sören
- In:
Neuromarketing
,
(pp. 41-54)
.
2017
Persistent link: https://www.econbiz.de/10011975046
Saved in:
4
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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