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isPartOf:"Edition Verkaufsmanagement aktuell"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
~person:"Hochstein, Bryan"
~person:"Liu, Yongmei"
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Edition Verkaufsmanagement aktuell
Journal of marketing theory and practice : JMTP
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
2
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.
;
Nagel, Duane
;
Bonney, Leff
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
Saved in:
2
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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