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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Gendel-Guterman, Hanna"
~subject:"Markenführung"
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Markenführung
Brand image
2
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Gendel-Guterman, Hanna
Guzman, Francisco
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
The journal of consumer marketing
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
2
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
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